All in the name of love! Valentine’s Day celebrants shelled out nearly $19 billion on outings and gifts last year, and that number shows no signs of dwindling this time around. The big bucks will be spent in three categories:
What New Year’s resolution? Fifty percent of Americans will buy candy for a loved one, spending a sweet $1.7 million total on the tell-tale, heart-shaped boxes.
Did you know Valentine’s Day card sales rank second to those of Christmas cards? Fifty percent of Americans will buy greeting cards this year, totaling upwards of 180 million. That’s a lot of time spent licking envelopes!
Over 200 million roses are produced each year for Valentine’s Day. This year, one out of four Americans will buy flowers, with more than 40 percent of purchases being red roses.
Some Valentine’s Day shoppers also plan to splurge on jewelry—it’s the glitter things that count, after all! Fun facts: nearly 10 percent of all diamond jewelry is sold as Valentine’s gifts, and almost half of proposals happen on Valentine’s Day.
Some, still, are even spreading the love to their four-legged friends. About one in five Americans will buy a Valentine’s Day gift for their pet this year, proving that unconditional love goes both ways between pet owners and their beloved companions.
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